MarkIQ has run digital marketing campaigns for Toyota, BMW, Volkswagen, Hyundai, Harley Davidson, Kawasaki and Audi. We understand automotive buyers, their journey from first search to showroom visit, and the exact digital touchpoints that drive test drive bookings and sales. Jayanth has personally overseen automotive campaigns across India and UAE.
Car buyers behave differently. Your agency should know that.
Automotive buyers have one of the longest consideration journeys of any category. They research for weeks, visit multiple showrooms, compare EMI options and ask about after-sales service before committing. A generic performance agency does not know this. MarkIQ does. We build campaigns around the automotive buyer journey specifically, from awareness to test drive booking to purchase.
Geo-targeted campaigns driving qualified buyers to your specific showroom location.
Reach UAE, UK and USA-based buyers looking for vehicles in India or importing from India.
We track cost per showroom visit and cost per test drive, not just cost per click.
AI chatbots that handle enquiries, EMI questions and appointment booking round the clock.
Real brands. Real campaigns.
Jayanth and the MarkIQ team have directly managed campaigns for these automotive brands across India and international markets.
National and regional campaigns across digital platforms.
Premium segment targeting for luxury buyer audience.
Multi-city performance campaigns across India.
Lead generation and showroom footfall campaigns.
Community and lifestyle marketing for premium segment.
Performance bike audience targeting and lead generation.
Straight answers. No fluff.
Google Search Ads for high-intent buyers, Meta Ads for retargeting and awareness, WhatsApp chatbots for 24/7 lead handling and local SEO for showroom discovery. MarkIQ runs all four in an integrated system.
Cost per showroom visit, cost per test drive booked, cost per sale and blended ROAS across channels. We do not report on vanity metrics.
Yes. We have run campaigns specifically targeting UAE, UK and USA-based NRIs looking to purchase vehicles in India. This is a growing segment with higher ticket values.
Google Ads can show leads in 7 to 14 days. Full campaign optimisation takes 30 to 45 days. We rebuilt one dealership's campaign architecture and reached 3.2x ROAS in 45 days without increasing budget.
Yes. We have worked with Kawasaki and Harley Davidson on two-wheeler campaigns. The strategy differs significantly from four-wheeler marketing.
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