Real Estate Marketing

More Leads is Not the Answer. Better Leads Is.

Real estate is one of India most competitive digital marketing categories. Every developer is running ads. Most are burning budget on unqualified leads. MarkIQ builds systems that separate serious buyers from enquiries before they reach your sales team. We have delivered 60% cost per lead reduction for real estate clients in 45 days.

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60%
CPL reduction in 45 days
NRI
UAE/UK/USA targeting
8+
Years real estate exp
300+
Campaigns managed
The problem we solve

Lead Quality Over Lead Volume.

Your CRM is full. Your pipeline is empty. We fix that.

Most real estate developers complain about lead quality, not lead volume. MarkIQ solves this at the campaign level. We build targeting, creative and landing pages that qualify intent before a lead is ever generated. Fewer leads. Higher quality. Lower cost per genuine enquiry.

🏗️
Project-Specific Campaigns
Each project gets its own campaign, landing page and lead flow. No mixing projects.
🌍
NRI Buyer Targeting
Campaigns targeting UAE, UK, USA and Singapore-based NRIs investing in India property.
📊
Site Visit Tracking
Cost per site visit and cost per booking tracked, not just cost per form submission.
🤖
Lead Qualification
AI chatbot asking budget, possession timeline and configuration before routing to sales team.
Services

Full Stack Real Estate Marketing

Every service built for the real estate buyer journey.

The real estate buyer journey is long. First impression to site visit to booking can take weeks. Every service we offer is built around that journey specifically.

🎯
Performance Ads
Google and Meta campaigns targeting buyers by geography, income signal and property intent.
🔍
Real Estate SEO
Project-specific and location-specific rankings. Long-term organic lead flow via our SEO services.
🧲
Lead Funnels
Landing pages and follow-up sequences built for real estate conversion rates.
📱
Project Launch Campaigns
Site visit event promotion, launch-day campaigns and brand building for developers.

Frequently Asked Questions

Straight answers.

How do you generate real estate leads online?
Google Ads for high-intent searches, Meta Ads for audience targeting, landing pages with strong offers and immediate WhatsApp follow-up within 2 minutes of submission.
What is a good cost per lead for real estate in India?
For affordable housing, Rs.500 to Rs.1500 per lead. For luxury projects above Rs.1 crore, Rs.3000 to Rs.8000 per qualified lead.
Can you market to NRI buyers?
Yes. We run targeted campaigns on Meta and Google reaching UAE, UK, USA and Singapore-based Indians actively looking to invest in property in India.
How do you filter unqualified leads?
Our AI chatbot asks budget range, preferred possession timeline and source of funding before routing. This filters 60 to 70% of unqualified enquiries before they reach your team.
Do you work with brokers or only developers?
Both. Developers need project-level authority. Brokers need hyperlocal discovery and multi-project lead generation. Different strategies.

Ready to Start?

Get a free audit from Jayanth. We will tell you exactly what is holding your brand back and the single highest-ROI move to make first. Zero cost, zero commitment.

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